The Only Marketing That Works Is the Marketing You’ll Actually Do
I’ve been talking to coaches about marketing for over 20 years, and I can tell you this with absolute certainty: Most coaches do not start a business because they want to become marketers. They start because they want to coach. They want to help people. They...
Why Your Mailing List Feels Quiet
In 2006, as part of my book research for Coaching Millions, I sent out a survey to 10K coaches on my email list. I received 700+ responses. 20 years later (this week), I sent out a survey to a similar size list and received 80 responses. That’s not a small dip. That’s...
Why So Many Coaches Avoid Launching Their Programs (And What They Might Be Missing)
Here’s what I’ve noticed after being in the coaching space for over 20 years. Many coaches say they want more clients, more income, they want to hit six figures… And yet… they quietly avoid launching. Not because they don’t care about their work or they’re lazy. But...
Why Marketing is Actually a Form of Coaching
Did you know that marketing is actually a form of coaching? Many coaches feel uncomfortable with marketing because it can feel like pressure, manipulation, or self-promotion. But what if marketing isn’t any of those things? What if it’s actually one of the most...