5 Lies You’re Told About Building a Coaching Business
If you’ve been in the coaching world for any length of time, you’ve probably heard plenty of advice that sounds encouraging… but doesn’t actually help you build a profitable business. After more than two decades in this industry, I’ve...
The Only Marketing That Works Is the Marketing You’ll Actually Do
I’ve been talking to coaches about marketing for over 20 years, and I can tell you this with absolute certainty: Most coaches do not start a business because they want to become marketers. They start because they want to coach. They want to help people. They...
Why Your Mailing List Feels Quiet
In 2006, as part of my book research for Coaching Millions, I sent out a survey to 10K coaches on my email list. I received 700+ responses. 20 years later (this week), I sent out a survey to a similar size list and received 80 responses. That’s not a small dip. That’s...