Secrets to Pre-selling Your Coaching Program Before You Create It


The process of creating your coaching program can be time-consuming. Imagine spending months pouring your heart and soul into developing and launching this brand-new program that you believe will change lives, only to walk away with zero sales.

It’s devastating, isn’t it?

This is why I wanted to share with you my secrets on how to pre-sell your coaching program before you even create it.

You will learn:

  • What to do before you develop your coaching program
  • How to reverse-engineer your creation and launch process
  • How to attract more clients to your program for the first time


What to do FIRST before you develop your coaching program

I will let you in on a little secret. I have never sold a brand-new coaching program, where I had all of the modules completed before selling it.

There’s so much advice out there on how to sell a coaching program, but I want you to ask yourself first, “Is this a profitable idea? Is this a problem my ideal clients are willing to pay for?”

You don’t want to create the whole program content before you launch it because you might spend months creating it and not be able to sell it.

You will need to validate your idea first.

And keep in mind that most of us, most coaches, most creators would rather focus on the creation process than marketing and selling. So that’s why it’s easy to get trapped in the program development mode for months or years.

So I recommend that you start selling it as fast as possible, as soon as possible. You want to sell it because you also start bringing in revenue.


How to Pre-sell Your Coaching Program: My Reverse-engineered Process

As a coach, you have probably come across hundreds of ways to sell a group coaching program. What I’m about to share with you is a little different.

When you know for a fact that people want to learn about your topic and start giving you money for your program, guess what happens? You develop that accountability and motivation to continue creating your program for clients who are invested in your program.

So here are my secrets on how to pre-sell your coaching program before you even create it:

1. Create a sales page first.

  • This is my secret for creating awesome programs. I have a program called “Get Your Sales Letter Done”, and I follow that process to develop my sales page for every coaching program, every product that I release.
  • The reason I do that is because as I develop my sales letter, it helps me decide what my program should look like based on the benefits and the outcomes that I want to promise. So it’s almost like I’m building my program in my mind while I create the sales letter.
  • Describe the benefits and the outcomes of your program. Think about where people will come on a resistance, what objections they will have that will not allow them to invest in your program.
  • It’s a process of developing your program a little bit backward. You will see the benefits and the outcomes that you promise, and then you can kind of reverse engineer the program.


how to pre-sell your coaching program


2. Position your program as a pilot or a beta testing program.

  • One of the things that I want to mention is that if you are very nervous about selling your program before it’s created, I understand. If you’ve never done that before, you can be nervous. It’s totally okay.
  • This strategy will help you to overcome that. If you’re nervous to market your program as a full program, that’s something that you can do.
  • If you decide to position it as a pilot, I would suggest pricing it at 30% to 50% of the non-pilot program. For example, if you’re planning to charge $1,000 moving forward, sell it for $297. This is 30% of your full program.
  • And then you can use that price point, that pilot pricing, as an incentive to attract more clients for the first time you run your program.
  • This strategy is one of the best ways to sell a group coaching program for the first time since you’re basically co-creating with your target audience. They become part of the development process.


how to sell a coaching program


3. Do market research.

  • One of my favorite things to do when I run the program for the first time is gather insights, feedback, information, or questions.
  • I ask questions like “What don’t you like about the program? What questions do you have? What else do you think is missing? Why aren’t you implementing it?”
  • As a coach, I want to know everything. I’m just hungry for that feedback.
  • You can do that kind of informal research by watching your clients and listening to them.
  • You can also survey or send a questionnaire to your clients to find out what they expect to learn and what questions or challenges they have around the specific topics that you’re planning to teach. And then you build your modules around that.
  • If you use strategy sessions, like those discovery sessions, you’ll get a lot of ideas for your program content from these conversations because you get to ask, “What has been the biggest challenge in finding your soulmate? Well, why didn’t that work? What do you think is missing from the past programs or past coaching relationships you’ve had?”
  • So you get that market research done, and then it’s so much easier to actually create your program.


how to pre-sell your coaching program


How Coaching Genie Makes Pre-selling Your Coaching Programs Easier

Wondering how to pre-sell your coaching program without spending so much time setting things up? With Coaching Genie, it’s EASY!

  • You can create multiple-choice quizzes, self-assessments, and intake forms to learn more about your clients.
  • You can also collect homework and provide feedback using weekly check-in forms and client journals.
  • You’ll know exactly how your clients are doing, notice who is falling behind and where they get stuck, and catch them before they “drop the ball.”

Coaching Genie’s got even more ways to help you develop and deliver coaching programs that your clients will absolutely love. Watch the free demo today and start offering the best possible programs to your clients.


Skip to content