When people don’t get what you do


Did you know that in addition to being a business coach and a software creator, I am also a professional tapper?

I’ve been tapping for 10 years, but a year ago I decided to become a Certified EFT practitioner so I can help others achieve results faster.

Although I first started tapping to reduce my anxiety, I’ve been working with clients to help them overcome marketing challenges and grow their business.

When I first started introducing myself as an EFT practitioner and explaining tapping, people were curious but skeptical – and a little bored. There are way too many methods and modalities out there, so this was “just another expert trying to sell something woo-woo.”

But here’s what worked!

Instead of trying to explain the technique (process, method, tool, etc.), I begin by giving an example:

“Many times we already know what we need to do to grow our businesses, right? But for some reason we’re still not doing it. It could be fear of failure, resistance to marketing, or negative beliefs that stop us from taking action. Many people spend years learning about sales and marketing, and still feel stuck in their business. That’s where tapping can help.”

I used to completely dismiss tapping and laughed through my first session, so I make sure to acknowledge their possible skepticism:

“It works even if you don’t believe in it. And even if it feels too “woo-woo” for you. You’ll experience at least one big shift or release at least one belief that holds you back from growing your business with confidence and ease.”

So if people don’t get what you do, start with an example that addresses a pain point they can relate to. This builds interest and holds their attention, and creates a gap – now they want to know how you can help. Trying to explain the method itself can backfire because people disconnect when they don’t know how it’s relevant or useful to them.

There are many ways to create your “what do you do?” answer. This strategy works for me.


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