Whether you’re doing free coaching sessions, or simply talking to potential coaching clients at networking events, some of these questions are going to come up in your conversations:
- How long will it take to see results?
- How long have you been coaching?
- What’s your experience?
- How many clients do you have?
- How much do you charge?
- What are your credentials?
The truth is, your prospects don’t care about any of these things. These questions don’t matter.
There are only three things your coaching prospects want to know.
How to Get Coaching Clients: Unveiling the 3 Hidden Questions
So what are the three things your coaching prospects want to know:
- Will this work?
- Will this work for me?
- Are you the right person to help me?
They can ask you all kinds of questions and bring up a whole bunch of objections, but it all comes down to these three above. So when you answer any of their questions or concerns, keep these three hidden ones in mind because that’s what they really are trying to find out, ultimately, it’s a crucial part of understanding how to get coaching clients.
If you’re being asked about your certifications or to lower your fees, then you simply haven’t established yourself enough as an expert in your niche, topic or industry, and one of the best ways to position yourself as an expert is by creating topic specific educational products, courses and tools.
You can immediately elevate your profile and increase your perceived value in the eyes of the coaching prospect just by having the products.
You can also quickly educate your prospect about your coaching style, mindset, approach and experience all through your courses and products.
When it comes to understanding how to get coaching clients effectively, it’s essential to shift your focus away from traditional qualifications and experience. Instead, hone in on the three hidden questions that truly matter to your coaching prospects. By doing so, you’ll be well on your way to building a thriving coaching practice.
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Milana Leshinsky is the author of “Coaching Millions” and “Simplicity Entrepreneurship” and the originator of telesummit. She is also the creator of Coaching Genie, a coaching platform that allows you to deliver coaching programs and scale your business with simplicity. She’s passionate about helping coaches, authors, and speakers leverage their expertise through creating programs and overcoming fear of technology. Milana came to the US as a music teacher from Ukraine almost 30 years ago. When she’s not working on her business, Milana writes music and enjoys Latin ballroom dancing. To learn more, visit Milana’s website at https://CoachingGenie.com