Everything in Business is a Test


The longer I am in business, the more I realize that everything is a test.

You never know which strategy will work or fail – until you try.

You don’t really know if this is the “right way” to do something – until you try.

Everything you decide to do presents a new challenge, a new opportunity to experiment, to learn, and to grow.

Even if you think you have a brilliant idea. Even if you’ve done your research, crunched the numbers, and written a foolproof business plan. The real test begins when you actually test it. You can speculate, hypothesize, and strategize, but until you take that plunge, you’ll never really know.

Think of business as a series of scientific experiments. You form a hypothesis, conduct tests, gather data, and draw conclusions. The only difference is that in business, these experiments are ongoing. The market is your laboratory, and customer feedback is your data.

The day you stop experimenting is the day your business becomes stagnant.

Embracing the mindset that everything in business is a test can free you from the fear of failure. It encourages you to step out of your comfort zone and to innovate. It pushes you to question existing ways of doing things and try something different.

And being different is already halfway to success because there is so much of the “sameness” in every niche!

Here are a few questions for you to ponder about:

  • Think about a recent failure or setback in your business. What were the valuable lessons you learned from it?
  • How has the fear of failure hindered your willingness to test new ideas in your business?
  • What could you achieve if you embraced failure as a learning opportunity instead?

I personally never know if my idea is going to work – I just do it because I feel inspired to do it.

Whether it’s a brand-new telesummit, coaching program, or software, I feel like I simply must try it. It’s itching to come out and I accept the potential failure as long as I get to enjoy the process.


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