Continuity income is one of the best ways to create financial stability and freedom in your business. It gives you predictable cash flow and that creates a stress-free space and peace of mind in your life. But how do you come up with continuity income ideas?
In this video, I’ll talk about the key questions you can ask yourself to help you brainstorm a winning idea for a membership-based or a subscription-based product, service or tool.
You will learn:
- How continuity income transforms your coaching business
- 7 questions for brainstorming winning continuity income ideas
- What to do if you don’t know where to start
- Two places where you can survey your ideal clients
Benefits of Having Continuity Income
Continuity income offers a range of benefits that can truly transform your coaching business and reshape your financial future. Let’s take a look at some of the benefits:
1. No more “slow months” or “seasonal income.”
You don’t have any more slow months or seasonal income like many of the other types of products and services provide you with.
2. Freedom to build any kind of business, while your basics are covered.
You get freedom to build any kind of business while your basics are covered, your basic expenses, right?
3. You don’t have to show up to generate revenue.
You don’t have to work every minute of every day. So this is the best way to create stability in any economy.
How to Come Up with Continuity Income Ideas
So the question is, how do you come up with continuity income ideas that form an exceptional continuity program, service, or tool that will keep your members subscribed for months or even years?
I’ve been creating subscription-based programs and tools for over two decades, including an association for my niche coaching clubs, membership-based programs, and even software, including Coaching Genie, which is a coaching platform that allows you to become the most organized coach on the planet so that you can just show up and coach.
Here are my seven favorite questions to help you brainstorm winning continuity income ideas for a membership-based or a subscription-based product, service or tool.
1. What would simplify people’s lives in your niche?
What do they find too complicated and it slows them down on the way to their goals.
2. What do they constantly complain about?
What do they find annoying? There are always a few things that people in your niche constantly complain about, so you want to start listening to that.
3. What do they have to deal with on a regular basis?
Things that they have to do but they don’t enjoy doing them.
4. What would save them a lot of time?
Is there something you can do to help them save time around a particular task or area of tasks or something they need to do in their business and life?
That takes a lot of time and it’s tedious, right? So is there something you can do to help them?
5. What biggest problems do they constantly try to solve?
Something that they constantly keep searching for a solution to.
6. What type of information are they always looking for?
Maybe there’s an area of their business or life that requires them to always look for information and only you will know because this is your niche and these are your clients.
7. What kind of goals do they constantly try to reach?
And how can you help them reach these goals faster and easier?
So these are the seven questions that you want to ask yourself, and hopefully some continuity income ideas are starting to come up for you already.
But if you have no idea where to start, here’s a tip: do a survey and start generating ideas.
Survey your email list.
Survey the people in social media places and groups where you can ask your ideal clients:
- What it is that they’re looking for
- What they are looking to save time with
- What they are constantly struggling with
Use these questions to really help you brainstorm some ideas for continuity income streams, programs, products or tools.
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Milana is an entrepreneur, business strategist, and marketing mentor to coaches, authors, and speakers. She is the author of two books, “Coaching Millions” and “Simplicity Entrepreneurship”, the creator of telesummit. She is also the creator of Coaching Genie, an online platform for designing and delivering coaching programs with ease. She came from Soviet Ukraine almost three decades ago as a classical musician with zero knowledge of the business world and has since built multiple six and seven-figure businesses. Today she’s passionate about showing entrepreneurs how to use simplicity as a growth strategy. Goodbye complexity and overwhelm. Hello, simplicity, profits, and ease.