Should You Automate Your Coaching Business?


As a coach, should you take advantage of tools to automate your coaching business?

Automation is an increasingly popular strategy for streamlining processes, maximizing efficiency, and increasing profits.

I’ve been in business for 20 years and the talks of “automating your business” and “automating your marketing” have been on my radar a lot. I’ve even taught a few courses on this myself.

In this video, we’ll explore the pros and cons so you can make the decision that’s best for you.

Who doesn’t love the idea of automating all the manual time-consuming tasks, so you can go “to the beach” and enjoy passive income, right?

As you can see, you can automate your coaching business to a point.


What NOT to automate in your business

But I am finding that when you automate some things, you “remove the heart” from your business.

People buy our products and join our programs because they feel connected to us, and it’s much harder to create a real connection with people.

automate your coaching business

I admire people who are able to set up their automated funnels in a way that still “converts” to paying clients. But frankly, when I tried to do that, I missed the human connection myself.

That’s why I still do live coaching programs. That’s why I still run live webinars.

Automating your marketing must be done in a way that still allows you to create and nurture personal connections and develop trust and rapport with potential clients.


What to automate in your business

When it comes to automating your coaching business, automating the admin and the behind-the-scenes activities, though, I truly believe it’s a must!

That’s exactly why I created Coaching Genie, to be able to automate most of the time-consuming tasks required to deliver a coaching program and manage a group.

So as you’re dreaming of a “hands-off” business or a business that “works by itself”, keep in mind that you can automate many things… but not the ones that require a connection, rapport, and trust.

automate your coaching business

Watch the FREE demo to discover how Coaching Genie can help you streamline, automate, and personalize your coaching programs so you can just show up and coach!


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