In the early years of my business, if I saw a topic already covered by someone else, I would almost instantly dismiss it as something I shouldn’t teach or create.
I thrive on the idea of innovation and progress.
Why would people buy from me when someone else is already offering it?
As it turned out, people wanted to hear MY perspective. My story, my teaching style, and my take on the subject.
Over the years, I learned that if a topic is being covered elsewhere, it may actually be a sign that people want to learn more about it and that it shouldn’t stop me from creating a training of my own.
Usually, my program turns out to be very different: simpler, shorter, and more structured.
So as you think about your own style, what makes your approach different?
If 10 other people taught your topic, how would YOUR spin be different?
Milana is an entrepreneur, business strategist, and marketing mentor to coaches, authors, and speakers. She is the author of two books, “Coaching Millions” and “Simplicity Entrepreneurship”, the creator of telesummit. She is also the creator of Coaching Genie, an online platform for designing and delivering coaching programs with ease. She came from Soviet Ukraine almost three decades ago as a classical musician with zero knowledge of the business world and has since built multiple six and seven-figure businesses. Today she’s passionate about showing entrepreneurs how to use simplicity as a growth strategy. Goodbye complexity and overwhelm. Hello, simplicity, profits, and ease.