When marketing is done right, you don’t need to sell.
It was my second year in business and I was sick and tired of trying to sell my services.
I couldn’t think of a more slimy experience than trying to convince some stranger that I knew what I was talking about.
I decided that I never wanted to sell again.
So I began creating resources for people in my niche – ebooks, articles, newsletters, teleseminars, interviews, and tools. I focused on sharing my ideas and opinions on the latest industry events and discussing trends.
Within a few months, people began hiring me – without me having to persuade anyone!
I was excited and confused.
Looking back, I know this happened because of the three fundamentals I had understood at that time:
- Specializing
- Creating value
- Being on the cutting edge
These three things make people buy almost on the spot.
These three things practically eliminate competition (or alternatives).
People want to work with you and ONLY you.
You can also choose to do a sales conversation or a discovery session – that is up to you. And if it’s been working for you, please don’t stop.
But my point is that when you market the right way, selling becomes SO much easier!
Milana is an entrepreneur, business strategist, and marketing mentor to coaches, authors, and speakers. She is the author of two books, “Coaching Millions” and “Simplicity Entrepreneurship”, the creator of telesummit. She is also the creator of Coaching Genie, an online platform for designing and delivering coaching programs with ease. She came from Soviet Ukraine almost three decades ago as a classical musician with zero knowledge of the business world and has since built multiple six and seven-figure businesses. Today she’s passionate about showing entrepreneurs how to use simplicity as a growth strategy. Goodbye complexity and overwhelm. Hello, simplicity, profits, and ease.
