Years ago, I asked my mentor if he’d be willing to reduce his pricing and take away a couple of coaching sessions a month. He gently refused and explained why.
“The number of sessions doesn’t matter”, he said. “Each client takes up a certain amount of mental space, so even when I am not on a call with you, I am still thinking about you and your business.”
In other words, every client takes your focus and energy by simply being your client. They’re also taking up the space of another client you could be working with.
After that conversation with my mentor, I never looked at setting fees the same way again.
Oh, and I paid his full fees.
So here are some questions for you to ponder about:
- Do you ever have prospects who try to negotiate your rates?
- Can you see how it’s not about the time you’ll spend coaching them?
- How can you handle a request for a discount in the future?
Milana Leshinsky is the author of “Coaching Millions” and “Simplicity Entrepreneurship” and the originator of telesummit. She is also the creator of Coaching Genie, a coaching platform that allows you to deliver coaching programs and scale your business with simplicity. She’s passionate about helping coaches, authors, and speakers leverage their expertise through creating programs and overcoming fear of technology. Milana came to the US as a music teacher from Ukraine almost 30 years ago. When she’s not working on her business, Milana writes music and enjoys Latin ballroom dancing. To learn more, visit Milana’s website at https://CoachingGenie.com