In the early years of my business, if I saw a topic already covered by someone else, I would almost instantly dismiss it as something I shouldn’t teach or create.
I thrive on the idea of innovation and progress.
Why would people buy from me when someone else is already offering it?
As it turned out, people wanted to hear MY perspective. My story, my teaching style, and my take on the subject.
Over the years, I learned that if a topic is being covered elsewhere, it may actually be a sign that people want to learn more about it and that it shouldn’t stop me from creating a training of my own.
Usually, my program turns out to be very different: simpler, shorter, and more structured.
So as you think about your own style, what makes your approach different?
If 10 other people taught your topic, how would YOUR spin be different?
Milana Leshinsky is the author of “Coaching Millions” and “Simplicity Entrepreneurship” and the originator of telesummit. She is also the creator of Coaching Genie, a coaching platform that allows you to deliver coaching programs and scale your business with simplicity. She’s passionate about helping coaches, authors, and speakers leverage their expertise through creating programs and overcoming fear of technology. Milana came to the US as a music teacher from Ukraine almost 30 years ago. When she’s not working on her business, Milana writes music and enjoys Latin ballroom dancing. To learn more, visit Milana’s website at https://CoachingGenie.com
