I see a lot of advice on how to fill a brand-new coaching program. You create a webinar, develop some marketing content, and send it to your mailing list.
What I haven’t seen is a discussion on how to fill the same program the 2nd time around to the same audience.
Do you just send the same content to the same list of people?
Feels a little redundant, even if some people didn’t see it the first time around.
I personally need to feel excited and enthusiastic about launching my program. I need to know that I am sharing something that will create a breakthrough or ah-ha moments for my audience. Sharing the same exact content just doesn’t feel that exciting or innovative.
That’s why I wanted to share some of the ideas that have worked for me personally, as well as for my colleagues:
- Use a different way to talk about the problem (perhaps you saw something new during your first promotion or delivery?)
- Teach a different part of your signature system
- Share success stories from the first round of the program
- Keep the same structure for launching, just switch up the content
- Add a second webinar/masterclass towards the end of the promotion
- Add a tool/assessment/video to the pre-sales content
- Add a book/report on the front end of the promotion (before the webinar)
- Start your launch with an online challenge
- Offer your Alumni a chance to do it again at a discounted price
- Create a list of your ideal clients that didn’t do it last time and do a personal invitation to them with a special bonus
- Get in front of new people using organic, paid ads, or partnerships
What do you think? Which of these ideas feel doable or useful to you? Perhaps something else worked for you to fill the same coaching program for the second time?
Please leave your thoughts and comments below, and happy re-launching!
Milana is an entrepreneur, business strategist, and marketing mentor to coaches, authors, and speakers. She is the author of two books, “Coaching Millions” and “Simplicity Entrepreneurship”, the creator of telesummit. She is also the creator of Coaching Genie, an online platform for designing and delivering coaching programs with ease. She came from Soviet Ukraine almost three decades ago as a classical musician with zero knowledge of the business world and has since built multiple six and seven-figure businesses. Today she’s passionate about showing entrepreneurs how to use simplicity as a growth strategy. Goodbye complexity and overwhelm. Hello, simplicity, profits, and ease.